Born in Milan in 1968, ETRO has become a global icon of Italian luxury, celebrated for its bold prints, expressive textiles, and timeless, eclectic aesthetic. From its roots as a textile atelier to its position today as a leading lifestyle house, ETRO embodies a spirit of creativity, craftsmanship, and individuality.
Master of textiles
The success story of ETRO began with its expertise in fabrics and prints. ETRO started collaborations with some of the most important fashion houses, establishing itself as a key player in the industry.
Gerolamo ETRO over the years has collected archives of fabrics from around the world such as Lyon silks, Genoese velvets, Kashmir shawls as well as pieces from Rudolf Nureyev personal collection. This unique textile archive is an endless source of inspiration for today’s creations.
Prints
Over the years, ETRO has become one of the most recognisable international brands for the creation of exclusive handmade prints. Many of the original cashmere patterns presented in ETRO collections have been painted by hand.
Serge Maury, disciple of the cashmere designer Vergély, founded the “Cashmere et Fleurs” in 1997 in Lyon. He collaborated with ETRO for many years, contributing to the brandโs iconic hand-drawn Paisley patterns and luxurious cashmere motifs.
Arnica
The Arnica fabric, a registered trademark named after a special Paisley motif, was exclusively designed and reinterpreted by ETRO, is made with only five colors: red, turquoise, yellow, green and ivory.
Different processes are used to treat the jacquard, such as covering the fabric with a resin that makes it resistant and durable, which is a perfect and modern alternative to traditional leather mainly used in ETRO accessories.
This fabric pattern became one of the brand signatures since 1984, when it was introduced for the first time with a handbag and luggage collection.
Paisley
The meeting between ETRO and Paisley was love at first sight. Starting from antique French Paisley and from memories of Mr. Etro’s childhood, it has inspired over the years, countless interpretations that have turned the droplet-shaped design into the most authentic, intriguing and instantly recognisable code of the brand.
Conceived in Central Asia, the symbol of the blossom of a date palm is synonymous with nourishment, prosperity and fertility. The symbol evolved and morphed through reproductions on the highest-quality silks and cashmeres.
Pegasus
Since it was founded more than 55 years ago, Pegasus was chosen as the quintessential heraldic symbol. A symbol of freedom, strength and creativity which is reproduced on garments, bags and accessories, that season after season defines and distinguishes the brand’s collections.
It encompasses the House’s desire to always push the limits and play with the unexpected โ transporting the charm of ancient myth into contemporaneity.
ETRO HOME INTERIORS
The ETRO home collection is comprised of textiles, furnishing accessories, design objects and homeware
THE TEAM
THE BRAND
DEVELOPMENT
Amal Development
INTERIOR DESIGN
The One Atelier
BRAND REPRESENTATIVE
ONIRO Group
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